Who doesn’t love a chewing gum? If we talk about the market we will witness that the global market is growing each day! If we look into the market of chewing gums in India we will see that it has shown the most growth in past few years in contrary to others in the market.
The $122 billion gum market is growing by 3 per cent a year. As per the report, per-capita consumption of chewing gum in India it is only 8 per year as compared to 2000 per year in U.S.A & 1000 in Russia. Market share of gums has increased by 20% in 2008. The current turn around in India is almost 1000 crores INR.
The question is what has made this huge turn around in the chewing gum market? Due to recent shifting of human mindset from smoking to no smoking zone, there’s a huge lot of customers that have joined the likes of chewing a gum instead. Besides Teenagers and Children which earlier the industry had likes of, now the grown ups too are adding to the group. Now different industries are coming up with chewing gums and are trying to enter the market.
But we list for you the leading brands of 2017 that you couldn’t have resisted to chew on!
1. Boomer
No doubt this is the number one brand. The brand to which every childhood memory is associated always has catered the needs of the mass. The flavour and colour added are natural keeping in mind the brand quality. The brand is very popular in the category of the famous gum maker brand Wrigley’s.
2. Big Babool
It was launched in India in 1994 by Perfetti Van Melle. It is one of the most popular brands in terms of quality and flavours. As time passed the brand came up with a variety of flavours like Fruit, Strawberry, Cola and Watermelon.
3. Centre Fresh
Yet another brand launched back in 1994 by Perfetti Van Melle. It was different and first of its kind and this was the only gum in the market that came with a liquid filling. It’s quirky ad campaigns and tag lines added more popularity to the brand! Remember ‘Zubaan pe lagaam lagaye!’? It is one of the trusted brands in India and also ranked 6th in the most trusted brands.
4. Happydent
Even if we try we can’t forget or ignore this brand, their gums and the funny adverts that popped out on the television screen were always in talks. This was launched by Perfetti Van Melle and promised as a teeth whitener and gave perfect cooling effect in the mouth.
5. Orbit
It is sugarless chewing gum from the Wrigley Company. It was launched back in 1994. It was first launched as a long-stick gum brand and now it is launched as cube products in the market with different flavours. Its Doublemint flavour is much loved among the masses.
6. Wrigley’s Doublemint
It is one of the oldest brands and one of the trusted ones too. It was launched back in the US in 1914 and became one of the best selling brands. It is available across 140 countries in the world.
7. Center Fruit
Though it is new in the market than its counterparts but is a huge hit. It was launched in 2005 and was an instant hit as it came with liquid filled fruity flavours. The dual coloured and dual flavoured chewing gums were first bought in the market by Perfetti Van. It has flavours like Tutti Fruity, Watermelon, Strawberry, Maharaja Mango and Mingle.
8. Trident
It is a sugar-free chewing gum introduced by Cadbury in United Kingdoms. Trident Splashing Mint, Splashing Fruit, Wintergreen, Strawberry Twist, Cinnamon, Bubblegum etc are some of the flavours that are a huge hit in the market.
9. BigRed
It’s striking long gum and cinnamon flavours are striking features. Launched back in 1987, this was known for its long lasting flavour and came with the tagline ‘Kiss a little longer’!
10. GumOn
It’s the newest one launched by ITC in the market in 2014. Coming with the iconic chimpanzee in the adverts they have very quickly made a strong customer base. This was ITC’s first venture in chewing gum market.
Which one do you love to chew on?
