Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.
Top 10 Advertisers Of October 2021
According to the report, ad volumes in October 2021 were 11% higher than 2020 and 23% higher when compared to the same period in 2019.
As per its recent report, Hindustan Unilever Ltd is the top advertiser in the country with an ad volume of around 29 million seconds in October 2021.
Following HUL’s lead, Ricket stood at the second position once again with an ad volume of 14 million seconds last month. Godrej and P&G stood at the third and fourth spot with 4 million seconds of ad volumes.
Keeping consistent with its previous year’s performance, Cadbury India took the fifth spot with 3 million seconds of ad volume in October 2021. Apart from Cadbury, Amazon India, and ITC ltd. also reported 3 million seconds of ad volume.
Coca-Cola India Ltd, Colgate Palmolive India Ltd, and Tata (G) made it to the top 10 list of advertisers with an ad volume of 2 million each in the month of October 2021.
Aaditya Pathak, Head – Client Partnership & Revenue Function, BARC India has stated that television advertising continues to grow to peak at 178 million seconds in Oct 2021, the highest for the same period over the last three years.
Backed by festivities and sporting events, these numbers have reinstated a strong positive sentiment amongst marketers. New advertisers and brands continue to ride this growth wave and place their trust in the medium given its reach. Ad volumes for the Dussehra week grew by 13% over the previous 4 weeks and by 25% over 2019. The number of new advertisers and brands was also the highest for this period, Pathak added.
