Google India’s latest marketing endeavor shines the spotlight on Bard, its conversational generative AI chatbot, through collaboration with renowned influencers. The campaign, shared under the hashtag ‘Bard Puns,’ showcases Bard’s versatility in addressing various user needs.

Let’s see how Google India rocking with Influencers to promote Bard:

Diverse Influencers Showcase Bard’s Utility

 

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The campaign features a diverse lineup of influencers, including stand-up comedian Shraddha, DIY artist Abhinav Yadav, travel influencer Sharanya Iyer, and fashion influencer Sakshi Shivdasani, each demonstrating Bard’s ability to cater to their unique requirements.

Highlighting Varied Use Cases

 

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From holiday planning and DIY projects to culinary endeavors, the influencers portray how Bard seamlessly integrates into their daily lives. Shraddha and Iyer utilize Bard for travel planning, Yadav seeks guidance for a DIY cupboard project, and Shivdasani crafts a ‘chaatcuterie’ board for a social gathering.

Humor-infused Content with ‘Bard Puns’

 

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A post shared by Sharanya Iyer 🇮🇳| Travel (@trulynomadly)

The influencer videos are infused with humor and creativity, utilizing puns like ‘Bard-y Planner’ and ‘Travel Bard-y’ to engage viewers while showcasing Bard’s functionalities. This approach adds an entertaining element to the campaign.

 

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Continuation of a Successful Marketing Strategy

 

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Google India’s earlier collaborations with influencers in December 2023 and January 2024, as well as its initial ad communication featuring Dhulipala, have laid the foundation for Bard’s widespread recognition and adoption among users.

Building on Previous Success

 

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In December 2023, Google India also partnered with influencers to endorse Bard. The collaboration featured Chef Saransh Goila, fashion influencer Krutika, travel influencers Shagun and Monkey Magic, and gaming video creator Mithilesh Patankar.

Bard: A Game-changer in the AI World

Launched by Google on March 21, 2023, Bard represents the tech giant’s endeavor to assert its dominance in the AI realm, particularly against competitors like OpenAI’s ChatGPT offering. With its ability to address diverse user needs, Bard is poised to revolutionize the way users interact with AI chatbots.

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