Aditi Jain, who was serving the role of VP- Strategy at Tilt Brand Solutions for the last four years, has moved on from Quotient Ventures.
Sources aware of the same confirmed the development to Marketing Mind.
She had joined Tilt Brand Solutions, part of Quotient Ventures, in November 2022 from Ogilvy wherein she served the role of Director- Brand Strategy from August 2019 to November 2020. During this time, she was a part of the National Planning Team on Vodafone Idea and was responsible for developing key communication concepts for the launch of Vi in September 2020 as well as campaigns both- nationally and in key circles.
From November 2018 to July 2019, she served a similar role in Leo Burnett and was responsible for developing the platform positioning for the launch of Amazon Prime Video in India as well as brand positioning and communication concepts for Amazon.in, Amazon Exclusives, GSK– Iodex and Ostocalcium, Coca Cola, HDFC Bank and Bunge (Dalda oils).
She had joined Leo Burnett in July 2016 as Brand Strategist from Grey Group. In her close to one-and-a-half year long stint as Strategic Planning Manager at Grey Group, she developed brand positioning and communication concepts for Ferrero, Indian Oil, Rajesh Lifespaces and the Forum Group and built pitch tools and credentials for new business at the India level, working directly with the MD, Chairman of GREY Group India.
