For any big brand, the right kind of marketing and advertising plays a pivotal role in ensuring successful sales. This has led brands to make the most of their marketing team and also try to be creative with their approach as much as possible.
Skechers, a lifestyle and performance footwear company based in the US, has caught everyone’s attention with their latest marketing stunt. The brand teamed up with three professional female mountaineers, Aishwarya Gajanan Ghare, Marishaa Shah, and Priyanka Chinchorkar, for an ‘Out of Home’ activity in Mumbai, setting up a great example for other brands to follow.
In a first of its kind concept, Skechers India has created history with an exemplary idea of featuring three strong women, installing the Skechers D’lites flex over a billboard at a prominent location in Mahim Garden, Mumbai. The innovative campaign was conceptualized and executed by Street Talk for Skechers
People in Mumbai who witnessed the whole task were in awe of these courageous women who fearlessly climbed a height of 35 feet while carrying the load of a 70-pound flex, and draping it across an 800 sq. ft canvas.
Rahul Vira, Skechers South Asia, CEO, said “Aishwarya Gajanan Ghare, Marishaa Shah and Priyanka Chinchorkar are breaking prototypes beautifully and are signifying contemporary women in a new epitome. The task performed is commendable and resonates with Skechers #OriginalsKeepMoving campaign which promotes that you can debunk the age-old labels to make your way by pushing yourself beyond the boundaries and stop at nothing.”
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Hardeep Singh, Vice President Street Talk said while sharing his views on this ground baking advertising concept that the crux of this campaign lies in promoting the youth of today to push harder and overcome challenges which is also an important part of the ethos of Street Talk India. Singh also expressed his happiness for being associated with the exceptional Sketchers’ campaign #OrginalsKeepMoving
Source: afaqs
