Amanda Goetz, Founder: House of Wise | CMO @ Nue Life, CMO @ Teal | Head of Brand @ The Knot | And helping people how to build a Personal Brand
Amanda Goetz is the creator of “House of Wise”, a luxurious CBD business for women, as well as Teal’s half-time CMO. She is enthusiastic about investigating and dispelling stigmas as a single mother of three who is honest about her career and personal journey.
Two years back, Amanda Goetz who is a big marketer and founder of House of Wise, shared an extensive thread on Twitter titled “How to build a brand strategy from 0-1: a beginning guide ”.
This thread is the one that has generated discussion among people who are enthusiastic, focused, and honest about their careers and want to build a personal brand.
Marketing 101: building a personal brand
– what does personal brand mean
– why should you care
– how to distinguish it against the company you work for
– how to do it w/ support from your boss
– how to build yours
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Don’t waste your life reading other people’s highlight reel, make your own.
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Being a creator > being a consumer
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)Reminder on brand strategy 101 ⬇️ https://t.co/ZpqfEU4XEh
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Come up with content pillars.
You can stray from these but this is the core of what you talk about.
For me, everything I do relates to 1 of 4 things:
1. Empowering and helping women
2. Building companies
3. The ups and downs of parenting
4. Marketing— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Your foundation audience is everything.
Who you build your brand with will dictate how your content pillars will perform.
Thirst traps grow your audience faster (IG algorithms love a thirsty photo) but your audience won’t be engaging with the content you want to post.
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Your foundation audience is everything.
Who you build your brand with will dictate how your content pillars will perform.
Thirst traps grow your audience faster (IG algorithms love a thirsty photo) but your audience won’t be engaging with the content you want to post.
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Channel strategy
Just like brands, you can’t be everything to everyone, everywhere.
Decide where you will invest your time based on the above decisions (your content, audience, form of delivery)
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Give yourself milestones.
This seems silly for personal channels but it goes back to intentionality.
I started my twitter journey with a goal of tweeting 3-5 times a day.
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Your day job vs. Your personal brand
these are not mutually exclusive. In fact, the best brands encourage the individual nature of the person w/ the mission of the co (hello @morningbrew @AviationGin )
The holy grail is when your company aligns with your personal mission. 🔥
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
How do you start?
Be up front / honest with your boss. An increase in SM presence can cause an eyebrow raise.
Share the why, how and “what’s in it for them” https://t.co/j1UbPJsN14
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Last but not least: Just start
Your personal brand grows with you. No one started out with 1m followers and perfect thumbnails and tweet threads.
Try, learn, try again.
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
What do you think?
Are you being more intentional about your personal SM in 2020?
Would love to hear!
— Amanda Goetz (@AmandaMGoetz) October 30, 2020
Check out Amanda Goetz’s Tweet and Follow Marketing Mind for amazing and updated articles.
