Not everyone gets good opportunities in their professional paths. While some make do with whatever they have and aspire to get better, others thank their stars for whatever little they have got. This is what happened to this auto driver from Chennai who chose to make the best use of his situation.
He always wanted to have his own business once he grew up. However, not having the monetary funds to do so, he decided to turn his auto-driving job into his own business really soon. He always scored well in school and thought of marketing angles to make his customers get the best of his services. As an auto driver, he realized that customers would expect safety and respect. So the next part that naturally came to him was – what more could he do to make the ride better?
How did he make his auto ride fun for customers?
He got some newspapers stacked in his auto for customers who like to read the morning news on their way to work. He also has a charging point installed for anyone who’s running out of battery. If you’re feeling too hot, you can utilize the small fan on your ride. You can also make your ride interesting by connecting to his WiFi or using his iPad to watch Netflix. Sounds too good to be true, right?
Since traffic in Chennai is usually busy, rides are mostly long and this was the best way he could help his customers enjoy while knowing more about them. He believes in building relationships with his customers.
Want to know the best part? He never charges money from doctors or teachers. Apart from charging your regular fare, he will happily give you Rs. 1000 once you complete 40 rides with him. He definitely has a heart of gold and an amazing business strategy that entrepreneurs can pick up!
How would you make the best of the situation if you were an auto driver?
Source: ScoopWhoop
