One of the leading independent full-service digital agencies in India, TheSmallBigIdea, has secured the digital communications mandate of DHL Express for their ongoing partnership with Mumbai Indians in 2024.
As part of the same, the agency will be responsible for managing the logistic company’s digital communications during the ongoing IPL, wherein DHL Express has partnered with the cricket franchise as principal sponsor and official logistics service provider.
That being said, for DHL Express, the partnership with Mumbai Indians is an opportunity to further strengthen its connection with Indian audiences, leveraging the nation’s love for cricket.
Known for its expertise in creating innovative and impactful digital campaigns, TheSmallBigIdea leveraged the DHL x Mumbai Indians partnership to craft captivating campaigns- ‘ThatsMyGame’ and ‘DilSeIndianSpiritSeMumbaiIndians’, which feature Hardik Pandya, Jasprit Bumrah and Ishan Kishan.
Both the films have been conceptualised and executed by the agency with the intent to celebrate the spirit of cricket and showcase the company’s commitment to delivering excellence both on and off the field.
Speaking on the partnership, Harikrishnan Pillai, CEO and Co-Founder, TheSmallBigIdea said, “Integrating brands with sport is always interesting. We decided to craft an engaging content piece, not pandering to the mainstream use of sports celebrities, which eventually resonates with audiences while staying true to the brand’s strengths. The insight driving this campaign was simple: let everyone excel in their respective fields. Whether it’s cricketers scoring runs or DHL excelling in logistics, our focus remained on highlighting expertise. We crafted a narrative showcasing cricket stars featuring in a DHL ad film. Emphasizing on the significance of leveraging individual strengths and capturing captivating behind-the-scenes dynamics between advertising pros and cricketers, we were able to celebrate excellence while staying true to what makes each entity exceptional.”
