Steve Priya, the recently launched ad agency by Ex-Wunderman Thompson Executive Creative Directors- Priya Pardiwalla and Steve Mathias, has won its first major new business- The Sleep Company.
The creative mandate of The Sleep Company was won by Steve Priya following a multi-agency pitch and going forward, the account will be handled from the agency’s Mumbai office.
Founded by Priyanka Salot and Harshil Salot in 2019, The Sleep Company is India’s first and only provider of the patented SmartGRID technology which overtime has evolved to become one of India’s omnichannel leaders in the comfort-tech business. It currently operates in over 75 stores across 25 cities.
That being said, The Sleep Company is now entering a new phase of growth and diversification across Mattresses, Smart Recliner Beds, ErgoSmart Chairs and Recliner Sofas and hence Steve Priya will be responsible for creating integrated marketing solutions across all product categories.
Commenting on the partnership, Ripal Chopda, Chief Marketing Officer, The Sleep Company said, “Steve Priya’s innovative creative approach and strategic acumen is what set them apart. Their ideas resonated deeply with us, underscoring a profound alignment of vision and purpose. We look forward to the transformative impact of this partnership, and crafting spectacular work together.”
To this, Priya Pardiwalla and Steve Mathias, Chief Creative Officers and Co-Founders, Steve Priya, added, “The Sleep Company never sleeps, it’s constantly at work, innovating new designs and products that are all set to disrupt the market. We are excited to partner them in this adventure and are eager to start creating work that’s insightful, unexpected, engaging and stands out in this category.”
