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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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The House of Abhinandan Lodha Appoints Ketan K Bharati As Head- Media Strategy & Performance Marketing

In a LinkedIn post, Bharati shared that after a fulfilling journey across Telecom, FMCG, Tech, Media, and Entertainment, where he led global GTM strategies, built media centers of excellence, and crafted impactful campaigns, he is now stepping into a new chapter that unites data, digital strategy, and compelling storytelling.

MM Desk by MM Desk
June 6, 2025
in Marketing, People Spotting
A A
The House of Abhinandan Lodha, Ketan K Bharati, Head- Media Strategy and Performance Marketing, Truecaller, CK Birla Group, Mindshare, Reckitt, Star India, Vodafone, global GTM strategies The House of Abhinandan Lodha Appoints Ketan K Bharati As Head- Media Strategy & Performance Marketing The House of Abhinandan Lodha, Ketan K Bharati, Head- Media Strategy and Performance Marketing, Truecaller, CK Birla Group, Mindshare, Reckitt, Star India, Vodafone, global GTM strategies

Ketan K Bharati has joined The House of Abhinandan Lodha as Head- Media Strategy and Performance Marketing.

He announced the same on LinkedIn.

Previously, he was associated with CK Birla Group as Project Consultant (Marketing), from August 2024 to November 2024.

Prior to that, Bharati served as VP (Global), Marketing Operations + Media at Truecaller, from April 2022 to January 2024. Before that, he was associated with Mindshare as Partner – The Exchange (Planning and Investment), from October 2017 to March 2022.

Between November 2015 and September 2017, he served as Regional Manager India- Media Global Category at Reckitt. Before that, he worked with Star India as Senior Manager- Product and Revenue Strategy, from September 2014 to October 2015.

In the past, he was also associated with Vodafone as Manager- Media India, from June 2008 to August 2014.

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