Known to be one of the pioneers in the cooking technology solutions space, Agnisumukh has entrusted The Filmsters with its creative mandate.
As part of the same, the creative agency will be responsible for developing and executing strategic communication campaigns to further establish the brand as a leader in the culinary world.
Founded by Hari Rao Sanghi, a civil servant from Indian Revenue Service turned entrepreneur, Agnisumukh intends to transform the ecosystem of Indian cuisine with its innovation, technology and design to manufacture total solutions for radiant heat applications driven by LPG, Natural gas and Biogas via a ‘first-of-its-kind’ and Made-in-India cooking burner range.
As per the brand, their ‘innovative’ burners utilise a unique ceramic technology that delivers over 30% savings in fuel consumption compared to traditional LPG burners, which when combined with their ‘flameless’, ‘smokeless’, and ‘noiseless’ operation, have made Agnisumukh a ‘favorite’ among chefs working in establishments ranging from Radisson to Rashtrapati Bhavan.
Forming the base of this partnership, the brand also believes that The Filmsters’ expertise in strategic communication and creative storytelling will be instrumental in amplifying its message and captivating the hearts and minds of home cooks and professional chefs alike.
Commenting on the development, Sanghi, Founder, Agnisumukh, said, “We are thrilled to partner with The Filmsters to help us share the story of Agnisumukh with the world. Their creative expertise and understanding of the Indian market will be invaluable in our journey to bring our innovative cooking solutions to a wider audience.”
To this, Ranjeet S. Kumar, Director, The Filmsters, added, “Agnisumukh is a truly disruptive brand, and we are honored to be entrusted with the task of communicating its unique value proposition. We are confident that our creative solutions will resonate with consumers and position Agnisumukh as the go-to choice for those seeking a cleaner, more efficient cooking experience.”
Furthermore, Sohini Mitra, Producer, The Filmsters, also mentioned, “Agnisumukh’s commitment to innovation aligns perfectly with our agency’s values. We are excited to work with them to create engaging content that highlights the benefits of their cutting-edge technology and celebrates their impact on the culinary landscape.”
