As the Indian ad land approaches the much awaited event of the year, The Goafest, The Advertising Club has announced that the 55th edition of The ABBY One Show Awards 2024 will be held from May 29-31, during The Goafest at Grand Hyatt, Bambolim, Goa.

The year 2024 marks the third year of partnership with The One Show for The ABBYs, a coveted gala which celebrates creative excellence in advertising and the fifteenth year of The ABBY Awards at Goafest 2024.

Recognised as the biggest and the most prestigious advertising award show in the nation, the past victories at The ABBYs have not only secured domestic acclaim but have also translated into international recognition at prestigious events such as Cannes and One Show.

This year’s edition of The ABBY One Show Awards will represent the South Asia region comprising markets such as India, Sri Lanka, Nepal, Bangladesh, and Pakistan.

Sharing his views on the initiative, Rana Barua, Group CEO, Havas India, South East, and North Asia; and President, The Advertising Club, said –

“We, at The Advertising Club, are proud to announce the 55th edition of The ABBY One Show Awards. Over five decades, The ABBYs have not just recognised brilliance; they have fuelled it, inspiring professionals to push boundaries and set new standards. As we celebrate this milestone, our commitment to raising the bar remains unwavering. By partnering once again with ‘The One Show,’ a global benchmark for creativity, we aim to continue to amplify The ABBYs’ global presence. This collaboration underscores our dedication to presenting an award show of unparalleled authenticity and significance. As we embark on this exciting journey, we eagerly look forward to celebrating victories and work that will undoubtedly add new chapters to the illustrious history of The ABBY Awards.”

Adding to Barua’s take on the initiative, Prasanth Kumar, CEO, GroupM South Asia and President, Advertising Agencies Association of India, said –

“Over the years, The ABBY Awards have grown in stature, a testament to our industry’s relentless pursuit of brilliance. Each edition has marked new milestones, recognising outstanding work that has set benchmarks and inspired future generations. We are delighted to co-host The ABBY One Show Awards at the Goafest. Our collaboration with the Advertising Club underscores our shared commitment to nurturing creativity and celebrating outstanding achievements within our vibrant community. As we eagerly anticipate the 55th edition, we look forward to contributing to the legacy of The ABBY Awards and inspiring new chapters in the narrative of creative excellence.”

Ajay Kakar, Chairperson, The ABBY One Show Awards 2024, also said –

“The ABBY One Show is a one-of-its-kind award that has been recognised as the gold standard in the Indian advertising, media and marketing industry, for over five decades. What makes it truly unique is that it is an award of our industry, and has been nurtured by the industry, for the industry. The awards have kept pace with the changing times and believe that nurturing and showcasing the work, with a spotlight on the young professionals, is integral to the growth and vibrancy of our industry. As we embark on this 55th edition, we eagerly look forward to witnessing outstanding creative work that will undoubtedly set new benchmarks and inspire the industry at large.”