TBWA\India has announced the appointment of Rohit Mukherjee as Executive Creative Director at its Gurgaon office. In his new role, he has been tasked with strengthening the agency’s Disruption philosophy while delivering creative work that drives meaningful impact for clients.
Mukherjee has brought close to 20 years of advertising experience to TBWA. Prior to this, he has spent over five years at Dentsu Creative Isobar, where he rose to the position of Group Executive Creative Director and led integrated, digital-first campaigns for some of India’s top brands.
He has previously worked with Rediffusion DY&R, Publicis, McCann, DDB Mudra, and Bates. Over the course of his career, Mukherjee has partnered with brands such as Airtel, Nestlé, Colgate-Palmolive, Dabur, Diageo, and Kia Motors.
Mukherjee’s work has been recognised at leading national and international advertising platforms, including shortlists at Cannes Lions and metals at Spikes, Kyoorius, ABBYs, EFFIES, New York Festival, Adfest, and Clio Awards.
Russell Barrett, Chief Creative Experience Officer, TBWA\India, said: “I’m genuinely excited to have Rohit on board and taking charge of the Gurgaon creative product. Rohit is an extremely accomplished creative individual with a great pedigree of ideas and executions across media and categories. Disruption is at the core of the TBWA brand and Rohit is just the right kind of Pirate to lead and inspire the office forward. I look forward to working with Rohit and building an amazing body of work for our clients and brands in Gurgaon.”
On his appointment, Mukherjee said: “In order to create in any field, you need to disrupt. The very fact that for TBWA, Disruption is its raison d’etre, is provocation enough for any creative. Add to that, the experiences of people like Russell and Govind! Just to have them as sounding boards for any idea means you’re in good hands. The clients are hungry, the colleagues are restless, and the vibe is warm. I aim to be the ‘agent provocateur’ with digital first thinking and agile execution.”
