Tata Motors recently introduced their new Turbotronn 2.0, turning a new leaf in the advanced engine technology area.
Loaded with features that provide convenience and cost-effectiveness, the Turbotronn 2.0 is gaining wide acceptance and has become a massive hit within a short span of time.
About Turbotronn 2.0
Tata Motors introduced their new Turbotronn 2.0 with a bang. The motor giant, known for promoting sustainable and cost-efficient technology for mobility solutions, has developed the Turbotronn 2.0 engine with extensive validation for 3 lac km and 70k hours on Indian roads across multiple duty cycles. This ensures more profits from high fuel efficiency.
With intelligent features that provide the best mileage in its category, more torque in gears, state-of-the-art turbocharger with an electric actuator, electrical oil thermostat and diagnostic strategies for better fault code management, the new Turbotronn 2.0 is ranked high on the reliability list. With their ‘Bachat Bhi Bharosa Bhi’ campaign, Tata Motors aimed to raise awareness amongst the target audiences about the new upgraded Turbotronn technology and its features.
The Campaign
To market their offering in specific regions across Delhi NCR, Mumbai, Maharashtra, South & Gujarat, Tata Motors released an informative ad campaign that perfectly highlights its features, especially its superior mileage characteristic.
With well-written ads highlighting the core aspects of the engine’s features, the campaign managed to create the right buzz. The videos were launched in Hindi language to connect better with the target audience and communicate the features in a better manner.
With Turbotronn 2.0, Tata Motors has resolved all the previous issues. Overall, the campaign stresses on how the engine proves to be a highly reliable one, with powerful ads.
