Studies show that wearing the helmet improves the chances of survival by upto 42% in road accidents. Despite knowing all such positives, a lot of Indians have the habit of not wearing a helmet while riding two-wheelers. Of course, people will give reasons for this, but all these are just excuses that show how careless we Indians are about our safety on roads.
To improve this scenario, Suzuki Motorcycles has launched a campaign that is targeting the youth of our country in a very fresh manner. The two-wheeler brand has introduced this campaign to encourage Indian riders to always wear a helmet while riding a motorcycle.
Teaching road safety lessons in the language of youth
Suzuki made sure that the campaign looks interesting and promotes a change in the youth towards road safety. The young generation wants to change but they learn the lesson if someone teaches them in their own language. Suzuki has done the same by showing a girl clicking pictures of a guy without a helmet. She leaves the place and shares the image with others and it goes viral, as shown in the video below. The difference between becoming famous and infamous has been illustrated in a relatable manner.
Don’t feel sorry later
The second part of this campaign shows how the same girl gets impressed by the guy who chose to wear a helmet this time. Suzuki wants to spread the message of taking initiative before any trouble so that there is no need of feeling sorry later. This is another interactive way of promoting the #CaughtWithoutHelmet campaign as the youngsters have the tendency of ignoring good habits in present and later they feel bad about their mistakes.
Social media engagement
The trend of posting images on social media is very popular among the youth and youngsters are very conscious about their image on social media. To make a good use of this trend, Suzuki extended the campaign by making a series of short video films and making users to click images of people who aren’t wearing a helmet while riding a two-wheeler and share them on social media platforms including Facebook, Instagram, and Twitter with the hashtag #CaughtWithoutHelmet.
Further, for promoting this campaign, Suzuki has been asking users to sign the petition and pledge to never ride a two-wheeler without wearing a helmet.
To sign the petition you can click here and show your true support by wearing a helmet while riding on roads.
Thus, this campaign stands out from the other road safety campaigns and a feeling of embarrassment will arise in those who don’t wear a helmet.
