KidZania, one of the leading global edutainment destinations, has appointed Tarandeep Singh Sekhon as its Chief Business Officer (CBO). In this role, he will lead Strategic Brand Partnerships, Sales, and Marketing, steering the brand towards greater innovation and growth.
After a brief yet impactful stint in the sports and entertainment industry, where he contributed to driving success and growth, he has returned to KidZania with a renewed vision and passion.
Sekhon has previously served as Marketing Director at KidZania, where he played a pivotal role in shaping the brand’s identity and creating impactful experiences for children and families.
He brings over two decades of rich experience in the leisure and entertainment industry, with expertise in experiential marketing, strategic brand partnerships, and leadership. His extensive background will further strengthen KidZania’s position as a top destination for edutainment and innovation. With a focus on building meaningful collaborations and creating unforgettable experiences, he is set to lead KidZania into its next chapter of success.
Reflecting on his new role, Sekhon said, “I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey. With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”
