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Google’s Sahil Bansal Joins Magnite As Country Lead- India

Publicis Groupe Merges Publicis Worldwide & Leo Burnett To Form ‘Leo’; Let Goes ‘Burnett’ Name

ASCI Rolls Out Advisory For LinkedIn Influencers; Mandates Disclosure Of Material Connections

Django Digital Drops ‘Digital’ From Its Name, Rebrands As DJANGO

To Elevate Its Digital Presence, Go Zero Endows Whoppl With Its Social Media Mandate

Swiggy Entrusts DJANGO To Redefine Social Media Engagement For Swiggy Dineout

Cheil India’s Experience Commerce Wins Tata MenCan’s Social Media Mandate

LEAPX Launches Conversational Multi-Agent AI- DAC For Paid Digital Advertising

Madison Media’s Vikram Sakhuja Conferred With AAAI’s Lifetime Achievement Award
Marketing

John Jacobs Elevates Sumit Chawla To AVP Of Marketing

Protinex Partners With Kaun Banega Crorepati Season 16 As Co-Powered Sponsor

ACKO Unveils New Möbius Strip-Inspired Brand Identity To Symbolise Infinite Trust On Customers

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Here’s Why PUMA Changed Its Branding Signage From PUMA To PVMA

Google’s Anubha Upadhyay Joins Teleperformance As APAC’s VP- Go-to-Market Solutions

Indian Cinema Generates Rs 11,833 Cr In 2024 Making It 2nd Best Year Of All Time After 2023’s Rs 12,226 Cr: Ormax

BigMuscles Nutrition Onboards Asim Riaz As New Brand Ambassador

From Fostering Communities & Co-Working In F&B Outlets To Co-Marketing With Big Brands, Pop Culture Is SOCIAL’s Driving Force: Divya Aggarwal
Media

Solidifying Shemaroo’s SVOD Offering Is Our Current Priority While Keeping Other Models In Long-Term Plan: Saurabh Srivastava

HT Media Appoints TikTok’s Sameer Singh As Group Chief Executive Officer

Prasar Bharati Introduces ‘Kumbhvani’ FM Channel Dedicated To Maha Kumbh

Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

ZEE Network To Broadcast DP World ILT20 Season 3

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy

Mona Jain Joins BrandPulse Global As Chief Growth Officer

IT Ministry Releases Data Protection Draft Rules, Seeks Comments From Stakeholders
Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

TV Today Network To Shut Its Radio Business

Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role
What’s Buzzing

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

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Tag: IPL

EssenceMediacom Secures Wonder Cement's Media Mandate

Advertising

EssenceMediacom Secures Wonder Cement’s Media Mandate

EssenceMediacom, GroupM’s media agency has acquired the media mandate for Wonder Cement, after partnering with BCCI ...

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Decoding Trade Fantasy Game’s Marketing Gameplay For IPL 2024 & More With Jaya Chahar

Marketing

Decoding Trade Fantasy Game’s Marketing Gameplay For IPL 2024 & More With Jaya Chahar

Launched in 2023, Trade Fantasy Game- the birth child of Jaya Chahar and Deepak Chahar’s JCDC ...

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Disney Star To Offer Indian Sign Language & Audio Descriptive Feed For ICC Men’s T20 WC 2024

Media

Disney Star To Offer Indian Sign Language & Audio Descriptive Feed For ICC Men’s T20 WC 2024

On the occasion of Global Accessibility Awareness Day, Disney Star in association with India Signing Hands ...

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Advertising

Here’s How The IPL Has Become A Hotbed For Influencer-Brand Synergy

by Sakshi Sharma

The Indian Premier League (IPL) stands as more than just a cricket tournament, it's a cultural ...

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IPL 17 Sees 29% Spike In Advertisers, 45% Surge In Categories Compared To IPL 16: TAM Sports

Media

IPL 17 Sees 29% Spike In Advertisers, 45% Surge In Categories Compared To IPL 16: TAM Sports

In the 17th season of the Indian Premier League (IPL), spanning 55 matches, the number of ...

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If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao

Marketing

If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao

by Sakshi Sharma

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, ...

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Ecom-Gaming & Food Products Top Categories In IPL Advertising: TAM Sports

Advertising

Ecom-Gaming & Food Products Top Categories In IPL Advertising: TAM Sports

During the 17th season of the Indian Premier League (IPL), spanning 48 matches, the number of ...

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What’s Buzzing

‘Hitman’ Turns 37: A Look At Rohit Sharma’s Brand Endorsement Journey

Today marks the 37th birthday of the celebrated Hitman of Indian cricket, Rohit Sharma. Renowned for ...

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Here's How Consumer Durable Brands Are Stepping Up Their Game This Summer

Advertising

Here’s How Consumer Durable Brands Are Stepping Up Their Game This Summer

by Sakshi Sharma

As the sweltering heat of summer settles across the nation, anticipation is brewing among players in ...

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A Glimpse Into How Indian Premier League’s Promos Have Evolved Over Time

What’s Buzzing

A Glimpse Into How Indian Premier League’s Promos Have Evolved Over Time

Back in 2008 when the Board of Control for Cricket in India (BCCI) birthed the inaugural ...

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