88% CMOs See Media Investments As Strategic Levers To Drive Business Growth: Dentsu CMO Navigator Media Edition
In the latest edition of its CMO Navigator Media edition wherein it conducted a global study ...
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Tag: Influencer Marketing
Qoruz Unveils AI-Powered Features To Boost Influencer Marketing With Enhanced Analytics & Insights
An influencer marketing platform, Qoruz has rolled out AI-Powered Features, designed to enhance influencer marketing with ...
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ZEE Network & Jackie Shroff Bring ‘Dilfluencers’ To Open New Avenues For Brands To Engage With A Wider Audience
To celebrate its legacy, ZEE Network has launched its new ‘Dilfluencers’ campaign. Additionally, it has also ...
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What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands
In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing ...
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Preranaa Khatri Rejoins OML Entertainment As Chief Business Officer
After working independently for about one-and-a-half years, former OML EVP- Brand Solutions and Revenue, Preranaa Khatri ...
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Representing 11% Digital Media Industry, Influencer Marketing Industry To Hit Rs 5,500 Cr By Year End: Influencer.in
In the fourth edition of its annual report- Influencer Marketing Report 2024, Influencer.in, an influencer platform ...
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How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as ...
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One Source Bags Integrated Marketing Mandate Of Titan Capital-Backed Boba Bhai
Titan Capital-backed bubble tea brand ‘Boba Bhai’ has entrusted integrated marketing consultancy firm- One Source with ...
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To Retain Meaningful Engagement In An Era Of Selective Content Consumption, Brands Must Navigate Influencer Fatigue Effectively: Ritesh Ujjwal
In a conversation with Marketing Mind, Ritesh Ujjwal, Co-founder of Kofluence, highlighted the platform's proprietary risk ...
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Are Influencers Losing Their Power To Influence Consumers?
In our digitally-driven world, influencers have wielded profound influence across a spectrum of interests, spanning from ...
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