Tag: Influencer Marketing

Somewhere between chasing clicks, optimising funnels, decoding algorithms and debating the next big media trend, marketers ...

For years, the creator economy has been defined by one thing, one single concept reigned supreme ...

The Advertising Standards Council of India (ASCI) has scrutinised 9,841 advertisements for potential violations between April ...

As digital cements its position at the centre of media planning, the way brands allocate budgets, ...

Creator marketing has moved from experimental campaigns to a core brand-building lever, but effectiveness has remained ...

Marico has unveiled a Holi campaign for its flagship brand Parachute Advansed Gold Coconut Hair Oil, ...

Youthbeat, the youth and creator-focused division of SW Network, has won the Myntra Style Squad campaign. ...

Wondrlab, today announced the appointment of Shidush Contractor as Chief Operating Officer – Influencer Marketing. In ...

As brands  plan their 2026 marketing strategies, influencer marketing in India is no longer sitting on ...

Bravee, the women’s support solution sub-brand under House of Beauty India, has appointed Bangalore-based influencer and ...