Tag: Connected TV

Penned down by Abhijeet Rajpurohit, COO and Co-Founder, Cloud TV, this authored article discusses the seismic shift of India’s advertising ...

Leading the way in Advanced TV Solutions, GroupM, part of WPP, has won Omnichannel Excellence Award at the Annual Microsoft ...

Abhijeet Rajpurohit, COO and Co-Founder of CloudTV, discussed the platform's growth, its affordable smart TV solutions, and its strategic collaborations ...

Comscore has collaborated with the Internet and Mobile Association of India (IAMAI) for an upcoming study focused on India's Connected ...

At YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views on YouTube in India ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, this year, they chose ...

Ever since Tesla Chief Elon Musk acquired Twitter (now X), the microblogging platform has undergone a slew of changes including ...

One of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing Landscape of India Television'. ...