YouTube’s CTV Views Quadruple In India While Shorts Hit Trillion Views: Neal Mohan
At YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views on YouTube in India ...
Read moreAt YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views on YouTube in India ...
Read moreIAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...
Read moreLast year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, this year, they chose ...
Read moreEver since Tesla Chief Elon Musk acquired Twitter (now X), the microblogging platform has undergone a slew of changes including ...
Read moreOne of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing Landscape of India Television'. ...
Read moreAs we inch closer to the cookie deprecation era, ad-tech businesses are coping with its aftermath and exploring new cookie-less ...
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