Tag: Connected TV

Comscore has collaborated with the Internet and Mobile Association of India (IAMAI) for an upcoming study focused on India's Connected ...

At YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views on YouTube in India ...

IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, this year, they chose ...

Ever since Tesla Chief Elon Musk acquired Twitter (now X), the microblogging platform has undergone a slew of changes including ...

One of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing Landscape of India Television'. ...

As we inch closer to the cookie deprecation era, ad-tech businesses are coping with its aftermath and exploring new cookie-less ...