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The Agency Business Dilemma: Navigating Talent Challenges

India Gate Basmati Rice Partners With Landor Associates To Unveil ‘Modern Design’ Packaging

Epsilon Appoints Oracle’s Pratik Nath As New MD Of Its India Global Capabilities Centre

Digital Creative Agency Story Digital Bags Zee Punjabi’s Digital Mandate

WPP’s Ketan Desai To Replace Robert Godinho At Sir Martin Sorrell’s S4 Capital’s Monk As MD- India

Channel Factory Appoints Amit Rathi As Managing Director For India

Times OOH Expands Premium DOOH Assets, Launches Digital Bus Shelters In Bengaluru

Omnicom Opens Fourth State-Of-The-Art Global Solutions Center Of Excellence In Hyderabad

Zepto Ads’ Head Of Product- Ashwinikumar Patil Rejoins Walmart Global Tech India
Marketing

Voltas Elevates Mukundan Menon To Managing Director-Designate

How Spotify Differentiated Itself In Music Industry By First Riding The Wave & Then Creating Its Own

Amazon’s India Head Of Ad Monetisation Vijay Iyer Joins Flipkart Ads As VP & GM

Purpose, Short Form Digital Content, Experiential Marketing & Star Connect Will Give All The More Power To Brezza : MSIL’s Partho Banerjee

Krishnarao Buddha aka BK Rao To Embrace New Beginnings; Parts Ways From Parle Products

Madison Turnt, Bengaluru Appoints Siddhartha Menon As Deputy General Manager

Drywall & Ceiling Solutions Co Knauf India Appoints Vijay Mishra As Commercial Director

Tata Group’s Voltas Appoints Crompton Greaves’ Pragya Bijalwan As It New Head of Marketing

Third Wave Coffee Appoints Akshat Arora As Marketing Director
Media

Celebrities Had A Strong Influence On TV Advertising In 2024, Endorsed Over 25% Of All Ads Aired: TAM AdEx

TV Ad Volume Dropped By 4% In 2024 Compared To 2023: TAM AdEx

Ashish Naik Joins FanCode As Head Of Ad Sales

Wizikey Launches AI News Summary Feature To Turn 8 Hr News Analysis Into 60-Sec Insights

Coldplay Livestream On Disney+ Hotstar Records 83 Lakh Views & 16.5 Crore Minutes Of Watch Time

SPNI Onboards Parinda Singh As Head Of Marketing- Hindi Movies Cluster & Sony Marathi

BARC India’s Dolly Jha Steps Down As Chief Of Product & Research

Warner Bros. Discovery Brings Back ‘Professional Fighters League’ As An Exclusive Broadcast In India

FanCode Elevates Mandela Kiran To Vice President- Strategy & Partnerships
Business

Shalin Bhatt Rejoins Zomato; To Succeed Sankalp Kathuria As Head Of Dining Out Business

Paytm Payments MD & CEO Nakul Jain Moves On

HUL To Acquire 90.5% Stake In Skincare Startup Minimalist By Q1FY26

HUL Board Approves Demerger Of Its Ice Cream Business Into Kwality Wall’s

Hindware Appoints Nirupam Sahay As CEO For Its Bath & Tiles Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO
What’s Buzzing

Patriotism Meets Creativity As Brands Turn Republic Day Into A Storytelling Canvas

Auto Expo 2025: Tata Motors’ Commercial Vehicles Lineup Is Built For A Sustainable Future

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
The Agency Business Dilemma: Navigating Talent Challenges

How Useful Garbage Creations Is Redefining Creativity In Ad Films

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

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Virtual Reality's Potential to Enhance Narrative Creativity and Storytelling

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Virtual Reality’s Potential to Enhance Narrative Creativity and Storytelling

Technology is constantly evolving, and new technologies are being developed to improve the quality of human ...

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