Amul’s RS Sodhi Tells Why ‘Consumers Are Shifting From Larger To Regional Brands’
What if you were asked to choose between two brands, one which is a national brand and the other is ...
Read moreDetailsWhat if you were asked to choose between two brands, one which is a national brand and the other is ...
Read moreDetailsThe end of 2018 witnessed ASCI investigating complaints against 415 advertisements of which 125 advertisers ensured corrective actions immediately after ...
Read moreDetailsNo matter how passionate you are, about owning a business and working for yourself, there are some obstacles that you ...
Read moreDetailsSome Indian brands like Amul know the strategies to remain relevant in their advertising campaigns. Their ads are not only ...
Read moreDetailsZoya Akhtar-directed Gully Boy is currently ruling the box office and its big credit goes to the way they marketed ...
Read moreDetailsIn a cowardly act of terrorism, 40 CRPF soldiers were killed in Pulwama district of Jammu and Kashmir. A suicide ...
Read moreDetailsWe have always heard about startups by engineering grads in our country. But ever thought that a school dropout can ...
Read moreDetailsIndia's largest dairy player, Gujarat Co-operative Milk Marketing Federation (GCMMF), the company we better know as Amul, has slapped Google ...
Read moreDetailsAmul has been given a go-ahead by the Bombay High Court, to air its ice-cream advertisements but only after adhering ...
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