| 2 minutes read

2 minutes read

How SYSKA LED Is Smartly Promoting Itself In ‘Kapil Sharma Show’

| Published on January 15, 2019

The Kapil Sharma Show is back and it is regaining the popularity it was known for. Kapil and his team are making viewers laugh and Bollywood has got back its best place of promotion.

Along with movies, this show is a lucrative platform for the associated brands. Knowing this, Syska LED has partnered with ‘The Kapil Sharma Show’ that airs on Sony Entertainment Television.

The company is cleverly using the popularity and trying to make the maximum out of it. As part of the association, each week will show someone from the audience getting a chance to get a gift from Syska LED. All winners will be handpicked by Kapil Sharma, based on their answers. In addition, SYSKA will provide and install LED lights across the house of the lucky audience member every week.

This will help the brand to make an emotional connection with the audience and viewers watching on TV will also feel good about SYSKA.

Syska LED has a history of partnering with exciting TV shows that captivates Indian audiences. Earlier, the company associated with the iconic show ‘Kaun Banega Crorepati’ as well.

Brand talk

Talking about this partnership, Mr. Amit Sethiya, Chief Marketing Officer, Syska Group said, “We are immensely proud to have partnered with ‘The Kapil Sharma Show’. This light-hearted show has today become a household name that has a fan following across age groups from baby boomers to gen Z. Similarly, Syska is also a household brand with a diverse and innovative product portfolio that caters to multiple age groups.”

Danish Khan, Business Head – Sony Entertainment Television further added, “With ‘The Kapil Sharma Show’, our endeavor is to offer quality content which is light hearted and relatable, seamlessly engaging audience across age groups and geographies. The series has been widely appreciated and I am certain this season will surpass the success of the previous seasons. We are happy to associate with Syska LED for ‘The Kapil Sharma Show’.”

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