Dentsu has elevated Surjo Dutt as CEO of Dentsu Creative Webchutney, in addition to his current role as Chief Creative Officer. He will continue reporting to Amit Wadhwa, CEO South, Dentsu Creative and Media Brands.
Within India, Dentsu Creative Webchutney will play a key role in advancing that vision alongside Dentsu Creative Isobar and Dentsu Creative PR. The move also aligns the agency more closely with Dentsu Creative’s global “Transformative Creativity” proposition, which powers the network across more than 145 countries.
In his expanded mandate, Dutt will lead the agency’s next phase of creative and business growth, focusing on strengthening client relationships, evolving its creative product for an AI-augmented future, and building on the agency’s reputation for culturally impactful work. He will also oversee talent development and help reinforce the agency’s position within the broader dentsu network.
Meanwhile, Indrajeet Mookherjee, outgoing CEO of Dentsu Creative Webchutney, has transitioned to the role of President – Integrated Client Management for South clients at dentsu.
Harsha Razdan, CEO, South Asia, dentsu said, “The most powerful ideas are born from curiosity – from people who are never satisfied with what already exists. That spirit has always lived inside Dentsu Creative Webchutney. Technology, including AI, will give us new speed, new scale and new possibilities. But imagination, empathy and original thought will always remain deeply human qualities. The ideas that truly touch people and stay with them come from the heart and mind of human beings. Surjo’s role now is to nurture that spirit further and help the agency reach new heights by bringing together the power of human imagination and artificial intelligence.”
Amit Wadhwa added, “A creative person helming our largest creative agency in India says everything about where we stand. Surjo brings rare instinct, range and craft, and a leadership style that draws the best out of people. As we enter the next phase of growth, creativity is firmly at the centre of how we plan to win.”
On his elevation, Surjo Dutt commented, “The kind of openness, optimism, and kindness I have found at Dentsu Creative Webchutney in my 3 years here has been truly humbling. With over 70 brands across every category conceivable and more than 400 people across multiple geographies, Dentsu Creative Webchutney is a powerhouse of creativity and human potential that I am privileged to be a part of. The only way I know to lead is with love, empathy and laughter and I look forward to rolling up my sleeves and wading right in to our next amazing chapter.”
