Launched last year, the Sunfeast Marie Light Strong Team Nameplate Campaign by ITC sparked conversations around equality in households by highlighting how many homes in India display only one partner’s name on their nameplate.
This initiative reflected the brand’s unwavering commitment to championing equality within Indian households. Sunfeast Marie Light has been consistently advocating the need of equal partnerships and in turn creating strong teams at each home.
Taking this a step further this year, Sunfeast Marie Light adopted a creative and an emotionally powerful approach to amplify the message through an OOH campaign called ‘Missing Wife’ in Bengaluru. The campaign highlighted how the absence of a partner’s name on home nameplates often goes unnoticed, sparking talks about equality, respect, and shared identity in homes.
As part of the campaign, simple but intriguing OOH ads appeared across Bengaluru with messages like Nikhil’s wife is missing shown in key places. The minimal design was meant to catch attention and start conversations, using different names on bus shelters and hoardings to create curiosity and anticipation.
Along with the OOH campaign, Sunfeast Marie Light partnered with MyGate to bring the initiative to over 40 residential societies. The campaign creatives were displayed across prominent communities to encourage residents to reflect on the importance of equality and shared identity.
The full campaign was later revealed, showcasing the stark emotional contrast between the worry of a missing loved one and the often-overlooked absence of a partner’s name on home nameplates.
