FCB Kinnect, part of FCB Group India, has appointed Sumera Dewan, former President at Punt Creative, as its new Executive Vice President- North.
Dewan had been entrusted with the responsibility of helming the creative arm of Siddharth Rao and Madhu Sudhan’s MarTech venture- Punt Partners in January, last year.
In her new role at FCB Group India’s Digital-first creative agency, she will be spearheading FCB Kinnect’s strategic growth in the North region and will be overseeing the Delhi office, managing over 100 Kinnectors, and be responsible for the P&L in the dynamic and high-growth North region.
While collaborating with the Delhi team, she will work closely with Neville Shah, the recently appointed CCO of FCB Kinnect, to develop creative solutions for business challenges of FCB Kinnect’s partner brands.
Her leadership is anticipated to further enhance FCB Kinnect’s dedication to fostering a culture of both creative and strategic excellence.
Prior to joining Punt Creative as President in January 2023, she served a six year long stint at Dentsu Webchutney. She joined the Siddharth Rao led-digital agency in April 2016 as Brand Strategist and was promoted to the role of Senior Brand Strategist and Business Head in April 2017. Following this, she went on to become the agency’s Associate Vice President in April 2019 and VP in June 2021 and called it quits at Dentsu in February 2022.
Before that, she served the role of Business Manager at Jack in the Box Worldwide from August 2015 to May 2016 and Senior Account Executive at Dentsu from May 2013 to June 2014. And from September 2012 to March 2013, she served the role of Senior Account Executive at SoHo Square.
Dewan started her career by joining JWT (part of VML now) as Management Trainee in September 2010 and was elevated to the role of Assistant Account Executive in March 2011.
In a career spanning 14 years, she has made a name for herself in both account management and strategic roles by forging meaningful partnerships with a diverse range of clients, including YouTube, Levi Strauss & Co., Nestle, Airtel, Under Armour, Tinder, Spotify, Unilever, Van Heusen, among others.
That being said, her impressive track record includes winning prestigious awards like Cannes Lions, One Show, Abbys, Kyoorius, and EFFIES for campaigns such as Code Name (URI Film), HerShe (Hersheys), Axe Your Ex (Tinder), among others.
Speaking on the appointment, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “Sumera’s energy is palpable. The varied experience she brings to the table will significantly enhance FCB Kinnect’s full-funnel services for our clients. Her alignment with our ethos of leveraging creativity to solve real business challenges, combined with her strategic growth expertise, will be instrumental in deepening our relationships with both existing and potential clients in the North. We are thrilled to welcome her to the Kinnect family.”
To this, Dewan, EVP-North, FCB Kinnect, added, “I’m thrilled to join FCB Kinnect at this pivotal moment in their journey. Chandni and Rohan’s dedication to delivering exceptional creative work and elevating the agency on a global stage drew me in. Kinnect is founded on a solid base with the ambition and resources to reach new heights of creative excellence, driving remarkable results for our client partners. My aim will be to cultivate a culture of outcome-driven work that makes a tangible impact on the brands we partner with while also realizing the agency’s creative aspirations.”
