Dentsu India has appointed Sujeet Behra as President, Carat, alongside an expanded remit as Chief Strategy Officer, Dentsu Media. He will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia.
The announcement comes as Sanchayeeta Verma exits her role as CEO – Carat, to pursue new professional opportunities.
Behra has been with Carat for over three years, previously serving as Carat North business head, Chief Growth Officer, and Chief Strategy Officer. In his new role, he will lead the strategic direction for both Carat and Dentsu Media, focusing on integrated, insight-led solutions aligned with evolving client priorities.
Amit Wadhwa said, “Sanchayeeta has played an incredible role in shaping Carat’s growth story – driving momentum, nurturing talent, and strengthening the agency’s strategic foundation. As she embarks on her next chapter, we wish her continued success in all her future endeavours. As we look ahead, Sujeet’s expanded mandate comes at a pivotal time. He brings sharp strategic thinking, a collaborative mindset, and a deep understanding of the evolving media landscape. His leadership reflects dentsu’s commitment to integrated thinking – where media, creative, and performance come together to drive business impact.”
Commenting on the elevation, Sujeet Behra said, “I am honoured to be part of Dentsu and Carat at such an exciting and transformative time. I have long admired the organization’s commitment to creativity, innovation and most importantly, client success. My focus will be on fostering a collaborative and growth-oriented environment, where we can continue to push boundaries of creativity and deliver exceptional results for our client. I look forward to working with the talented team across Dentsu to build upon this strong foundation and drive the organization’s continued growth and success.”
