Sujata Appliances, a leading name in durable and high-performance kitchen solutions, has appointed Vishal Gupta as Head – BTL & Trade Marketing for its Appliances Division.
In this role, Gupta will lead BTL and trade marketing strategies for Sujata’s mixer-grinder portfolio and its growing range of premium small domestic appliances, including hand blenders, breakfast appliances, and irons. His mandate includes strengthening trade networks, enhancing on-ground visibility, and driving deeper consumer engagement. Gupta also brings expertise in ATL, reinforcing the company’s brand presence and consumer connect.
With a career spanning over 19 years, Vishal Gupta has extensive experience across the consumer durables, liquor, FMCG, healthcare, and building product sectors. He has delivered growth through innovative trade campaigns, fostering brand loyalty, and leading digital transformation initiatives.
His professional journey includes senior leadership roles at Kent RO Systems, HSIL (Hindware), and Lintas, where he shaped brand strategies, expanded trade channels, and drove impactful campaigns. He has also co-founded the digital health platform GCC+, reflecting his ability to combine innovation with strategic execution.
