Streax, a hair colour and care brand from Hygienic Research Institute (HRI), announces Jasprit Bumrah, India’s fast bowler, as the product ambassador for its Streax Shampoo Hair Colour. The partnership is part of a new campaign, “Main Fast, Streax Super-Fast,” celebrating confidence, speed, and effortless style.
Jasprit Bumrah – known for his speed, performance, and consistency – represents Streax Shampoo Hair Colour’s promise of speed and quality. His public image aligns with the product’s focus on quick and effective results. The new TVC, centred on the campaign theme “Main Fast, Streax Superfast,” shows this through a performance-led story. With him, the narrative moves beyond just convenience to smart grooming superiority – a new benchmark for modern, effortless style.
With a price starting at ₹15 and a shampoo-like application that colours hair in 5 minutes, Streax Shampoo Hair Colour aims to make quick grooming easier for Indian consumers. The brand holds a strong presence across West, North, and East India and is expanding accessibility to more users, making it quicker, more convenient, and accessible to millions.
The “Main Fast, Streax Super-Fast” campaign will run on television, digital, and social media, showing Bumrah in a contemporary avatar that reflects Streax’s vision, combining speed, style, and self-assurance.
“Priyancka Puri, Sr VP Marketing, Hygienic Research Institute, shared her excitement about the association, “We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence, and a touch of everyday glamour — and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want to look their best instantly, and our super-fast formula delivers gorgeous colour in just minutes, without compromising on shine or quality. Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category — gorgeous colour, delivered at the speed India wants.”
Speaking on the collaboration, India’s game-changer and match-winning player Jasprit Bumrah who is represented by RISE Worldwide said, “Consistency defines everything I do — whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust. Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with.”
