Sting®, PepsiCo India’s energy drink, has joined forces with the Indian battle royale game, Battlegrounds Mobile India (BGMI), creating a new way for fans to power up their play. This first-of-its-kind collaboration infuses Sting®’s high-energy ethos directly into the BGMI universe, delivering an experience that extends from mobile phones to retail shelves and into the everyday lives of gamers.
Starting today and available until July 14, BGMI players will find Sting® bottles as the official in-game energy power-up.
The collaboration extends beyond the screen, as Sting® X BGMI co-branded bottles will soon be available across India in retail stores and e-commerce platforms. Every sip transforms into a gateway to exclusive in-game rewards and missions.
Each bottle features a QR code that directs consumers to PEPGenie—PepsiCo’s WhatsApp-based chatbot—where users can unlock four unique missions in a custom BGMI in-game event. Completing these missions opens access to a final grand challenge, allowing players to earn limited-edition and widely sought after digital collectibles.
Ankit Agarwal, Director Marketing – Energy and Hydration, PepsiCo India, said, “Gaming and energy are a natural match — both are about intensity, focus, and pushing limits. With this partnership, Sting® becomes the fuel behind epic plays and high-octane moments in both worlds. We’re excited to bring unique collaboration to life, creating a powerful link between gaming and real-world experiences for our consumers. Sting®’s unmistakable energy is now part of the BGMI universe, and we’re inviting players to take their game to the next level with every sip.”
Seddharth Merrotra, Head of Business Development at KRAFTON India, added, “This partnership with Sting® goes far beyond traditional branding. It’s a bold step into experiential engagement — fusing energy, emotion, and interactivity into one seamless journey. BGMI has always stood at the intersection of technology and youth culture, and this collaboration builds on that ethos to deliver something unforgettable for our players.”
