Stayfree has recently expanded its product portfolio with the launch of Stayfree Tampons by o.b. This product line combines the global expertise of o.b. tampons with Stayfree, catering to the evolving menstrual hygiene needs of the Indian women. With the introduction of tampons within the Stayfree portfolio, the brand aims to provide women with more options for their period protection.
Designed by a female gynaecologist, Stayfree Tampons feature Dynamic Fit technology and a SilkTouch cover, allowing them to adapt comfortably to the body while providing effective absorption. This ensures up to 100% leakage protection and helps minimise common period discomforts such as chafing on thighs, wetness, unease, and frequent sight of blood, thereby offering a reliable and comfortable alternative to traditional menstrual products.
“How is the period experience different with a tampon?”, “Does a tampon hurt?”, “How often does one need to change a tampon?”, “Will a tampon get lost?” Women are often concerned about these and many more such questions. To spread awareness and debunk common myths around tampons, Stayfree has launched a new digital film conceptualised by the DDB Mudra Group, enabling women to choose and use tampons with confidence.
The campaigns spotlight real challenges and concerns faced by women during their periods, including wetness, sudden flow, and staining. With Stayfree acknowledging this reality and providing a new solution with Stayfree Tampons by o.b., it’s enabling women to pursue their life uninterrupted, even on period days.
The new campaign will be seen across popular digital media platforms like YouTube and Instagram. Stayfree has also collaborated with popular national and regional influencers, and leading women’s health experts across markets to create awareness and address myths about tampons.
Tampons are available in two variants, regular flow with a pack of 10 and 20 tampons as well as Super flow which comes with a pack of 10 tampons.
Link to the ad campaign:
Manoj Gadgil, Business Unit Head-Essential Health and Vice President, Marketing, Kenvue India, “At Stayfree, we understand that every woman experiences her period differently, and no two days feel the same. That’s why, Stayfree® provides a wide range of products, giving women the freedom to choose what works best for them – keeping them comfortable and confident throughout their cycle. We’re excited to introduce Stayfree Tampons by o.b., designed by a female gynaecologist that liberate women from constant period reminders and offering them a completely new period experience, where they have the freedom to do whatever they wish to – even go for a swim, for example! With our new digital campaign, we bring to life the benefit of a liberating new period experience with tampons and also educate consumers on their usage, truly empowering them to choose the product that best serve their needs.”
Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra shared, “Despite being a great period option, girls still hesitate to even try a tampon. So, we took all the doubts & questions girls have about tampons and presented them in a fun and hopefully in a convincing way.”
