This festive season, Ghodawat Consumer, the FMCG wing of Sanjay Ghodawat Group, has launched a new campaign for STAR Refined Oil, starring actress Raveena Tandon.
The campaign, titled “Barso Ka Bharosa- Ab Nayi Pehchan Ke Sath” aims to connect with consumers and reinforce the brand’s dedication to quality. The campaign features a brand refresh with a new logo and packaging design.
STAR Refined Oil campaign incorporates a comprehensive multi-channel approach aimed at maximising reach and engagement across various platforms. Engaging commercials featuring Tandon’s personal cooking experiences will air on TV and YouTube, while social media platforms like Instagram and Facebook will showcase interactive content, including live cooking sessions and user-generated contests to enhance community engagement.
Targeted ads in regional magazines, alongside strategic hoardings in high-traffic areas, aims to boost brand visibility. In-store displays and promotional deals are also set to encourage shoppers to try STAR Refined Oil, highlighting its quality.
Watch the TVC here:
Salloni Ghodawat, Director, Ghodawat Consumer, said, “With our refreshed identity, we aim to connect deeply with families across India. STAR Refined Oil is not just a product; it’s a trusted partner in every kitchen, ensuring delicious and pure meals. We are focused on making STAR a Regional Champion in the next five years.”
Ghodawat added, “Tandon is one of the most respected actresses and a Padma Shri awardee. Ever-green as the ‘Queen of Bollywood’ from the 90s creates a powerful emotional connection with consumers, making her an ideal brand ambassador. Shubham Shukla, Marketing Head at Ghodawat Consumer outlined the campaign’s strategic approach; “Our overall strategy allocates 20% of our marketing budget for creative production and 80% for platform distribution. Out of that, 60% will be dedicated to brand-building initiatives to foster long-term consumer relationships, while 40% will focus on sales promotions. Partnering with Tandon brings a fresh perspective to STAR Refined Oil, and her authenticity will strengthen our brand equity.”
