NIVEA India has appointed Sreerangarajan Srinivasan as Production Center Director for Beiersdorf Manufacturing India. He was previously Head of Logistics and Customer Service at the company.
In his new role, he will oversee end-to-end operations at the Sanand facility in Gujarat — spanning production, digital transformation, safety, sustainability, and capability building.
The appointment coincides with a key milestone, the Sanand plant has now produced its one billionth unit in just seven years. Operational since 2018, the factory has expanded rapidly with automation and digitalisation, and remains central to Beiersdorf’s supply ambitions in India.
Geetika Mehta, Managing Director, NIVEA India, said, “ Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us – and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization – a value we deeply believe in at NIVEA.”
Sreerangarajan Srinivasan added, “This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team’s dedication and the site’s growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.”
