One of the most prestigious and sought-after award for creativity and marketing effectiveness, Spikes Asia, has revealed the Grands Prix and Special Award winners for 2024.
The coveted gala which took place yesterday saw Indian agencies shining big as Leo Burnett (Mumbai), FCB India (Gurgaon), Ogilvy (Mumbai) and VML (Mumbai) brought home one Grand Prix each.
In the Creative Data category, Leo Burnett won the Grand Prix under the sub category of Data-enhanced Creativity for Lay’s Smart Farm.
In the Design Category, FCB India won the Grand Prix for the subcategory of Poster for STIR Magazine’s Untangling The Politics of Hair.
Under the category of Music, Ogilvy Mumbai won the Grand Prix in the sub category of Music Live Experience for Brooke Bond’s Megh Santoor.
VML (Mumbai) won the Grand Prix in Print & Publishing Category’s Media/Entertainment subcategory for The Times Of India’s Seal Alarm.
Apart from winning 4 Grand Prix, what added shining stars to India’s performance at Spikes Asia 2024 were the 3 Gold Spikes won by the Mumbai Offices of BBDO India, VML and Wavemaker.
In addition to this, DDB Mudra (Mumbai) walked away with 3 Silver Spikes and Leo Burnett (Mumbai) and Ogilvy (Mumbai) with 2 Silver Spikes each.
As for the 14 Bronze Spikes that India won this year, BBDO India (Mumbai) brought home 3; Dentsu Creative (Gurgaon)- 2; Ogilvy (Mumbai)- 2, including one with Good Morning Films; VML (Mumbai)- 2; and DDB Mudra (Mumbai), Brand David Communications (Mumbai), Mindshare, Leo Burnett and LintasLive- one each.
But despite winning big, India failed to get a metal in categories such as Digital Craft, Entertainment, Film, Gaming, Integrated, Radio & Audio, Social Influencer, Glass: The Award For Change and Grand Prix for Good.
| Category | Sub Category | Campaign | Brand | Product/Service | Agency | Award |
|---|---|---|---|---|---|---|
| Creative Data | Data-enhanced Creativity | Lay’s Smart Farm | Lay’s | Lay’s | Leo Burnett (Mumbai) | Grand Prix |
| Design | Posters | Untangling The Politics Of Hair | STIR | Magazine | FCB India (Gurgaon) | Grand Prix |
| Music | Music Live Experience | Megh Santoor | Brooke Bond |
Tea | Ogilvy (Mumbai) | Grand Prix |
| Print & Publishing | Media/Entertainment | Seal Alarm | The Times of India | The Times Of A Better India | VML (Mumbai)/ Wunderman Thompson (Mumbai) | Grand Prix |
| Creative Strategy | Long-term Strategy | SeeTheSigns of Silent Separation #ShareTheLoad | Ariel | Detergent | BBDO India (Mumbai) | Gold Spike |
| Film Craft | Sound Design | The Moving Canvas | Exide | Exide Automotive Batteries | VML (Mumbai)/ Wunderman Thompson (Mumbai) | Gold Spike |
| Media | Innovative Use Of Influencers | VI Human Network Testing Network | Vodafone Idea | Vodafone Idea Telecom Network | Wavemaker (Mumbai) | Gold Spike |
| Brand Experience and Activation | Corporate Purpose and Social Responsibility | Words Of Pride | Disney Star | Media/Entertainment | DDB Mudra (Mumbai) | Silver Spike |
| Creative Commerce | Corporate Purpose and Social Responsibility | EatQual Colours | McDonald India (West and South) | McDonalds- McDelivery Application and Website | DDB Mudra (Mumbai) | Silver Spike |
| Direct | Acquisition & Retention | Lay’s Smart Farm | Lay’s | Lay’s | Leo Burnett (Mumbai) | Silver Spike |
| Industry Craft | Art Direction: Outdoor | Megh Santoor | Brooke Bond | Tea | Ogilvy (Mumbai) | Silver Spike |
| Innovation | Scalable Innovation | Lay’s Smart Farm | Lay’s | Lay’s | Leo Burnett (Mumbai) | Silver Spike |
| Media | Cultural Insight | Words Of Pride | Disney Star | Media/Entertainment | DDB Mudra (Mumbai) | Silver Spike |
| Outdoor | Special Build | Megh Santoor | Brooke Bond | Tea | Ogilvy (Mumbai) | Silver Spike |
| Brand Experience and Activation | Guerrilla Marketing & Stunts | Total Sports and Fitness Hotel | Total Sports and Fitness | Sports retail | BBDO India (Mumbai) | Bronze Spike |
| Brand Experience and Activation | Experience Transformation | The Everything Book | Vedantu | The Everything Book | Dentsu Creative (Gurgaon) | Bronze Spike |
| Brand Experience and Activation | Cultural Insight | Suraksha Ka Teeka | Mortein | Product | Dentsu Creative (Gurgaon) | Bronze Spike |
| Creative Effectiveness | Single Market | Shah Rukh Khan- My Ad | Cadbury Celebrations | Cadbury Celebrations | Ogilvy (Mumbai) | Bronze Spike |
| Creative Effectiveness | Sustained Success | SeeEqual #ShareTheLoad | Ariel | Detergent | BBDO India (Mumbai) | Bronze Spike |
| Creative Strategy | Corporate Purpose and Social Responsibility | EatQual Colours | McDonald India (West and South) | McDonalds- McDelivery Application and Website | DDB Mudra (Mumbai) | Bronze Spike |
| Creative Strategy | Brave Brands | SeeTheSigns of Silent Separation #ShareTheLoad | Ariel | Detergent | BBDO India (Mumbai) | Bronze Spike |
| Design | Posters | #UnPlasticIndia | The Times Of India | The Times Of A Better India | VML (Mumbai)/ Wunderman Thompson (Mumbai) | Bronze Spike |
| Film Craft | Use Of Original Music | WPL-Tera Naam | JioCinema and Sports18 | India’s First Women’s Premier League | Goodmorning Films (Mumbai)/ Ogilvy (Mumbai) | Bronze Spike |
| Healthcare | Brand-led Education & Awareness | The Sweet Truth | Colgate | Colgate Toothpaste | Brand David Communications (Mumbai) | Bronze Spike |
| Industry Craft | Illustration: Print & Publishing | Seal Alarm | The Times Of India | The Times Of A Better India | VML (Mumbai)/ Wunderman Thompson (Mumbai) | Bronze Spike |
| Media | Use Of Digital Platforms | Ikea Skip Ads That Save Time | Ikea | Ikea | Mindshare (Bangalore) | Bronze Spike |
| Media | Breakthrough on a Budget | Ikea Desktop Ads | Ikea | Ikea | Leo Burnett (Mumbai) | Bronze Spike |
| PR | Innovative Use Of Influencers | Gift Of The Ganga | Lifebuoy | Lifebuoy Soap | LintasLive (Mumbai) | Bronze Spike |
