Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

How SpiceJet is Planning To Capture E-commerce Market In India

Shubham Sachdeva by Shubham Sachdeva
September 17, 2018
in Marketing
A A

After seeing the response in the Airline industry, Spicejet is planning to grab India’s E-Commerce market. The company is working on next-day delivery service that e-commerce players like Flipkart and Amazon are offering to customers. “E-commerce is a big driver behind our foray into the freighter business. “With next day delivery services of Amazon, Flipkart delivering high-value goods and equipment, there is a need for a freighter airline, which can offer time-specific services,” Ajay Singh, CMD, SpiceJet said in a recent interview.

Note that, SpiceJet will have a separate entity for the freighter business under the brand name SpiceXpress. It would ship products like farm fresh fruits and vegetables to the international destinations.

Also Read: Jet Airways To Staff: Can’t Fly Beyond 60 Days

Source

Ajay is preparing an aggressive expansion plan to double the cargo capacity of the airline by inducting 13 aircraft by 2019.

“The current cargo capacity of the airline is about 500 tonnes per day and with the induction of the freighters it would go up to 900 tonnes per day by March 2019,” Singh added.

Through its freighter conversion programme, the aircraft manufacturer is transforming passenger airplanes into freighters. The seats are being removed creating space for cargo. Other modifications include installing a large main-deck cargo door, a cargo-handling system and accommodations for up to four crews.

SpiceJet is looking to target Blue Dart’s monopoly in the air cargo service with a market share of 49 percent.

Source

Blue Dart operates with 6 Boeing 757 which has a daily capacity of 500 tons backed by the support of 11,122 vehicles and 610 retail outlets.

Singh’s new venture would also face competition from other airlines as they are also showing interest in into the business of dedicated freighter carriers.

Source

“The aviation sector is witnessing an aggressive momentum to acquire new aircraft, which will further add to the capacity availability,” Blue Dart had mentioned in its annual report.

Experts believe that this new step will help in boosting revenue for the whole business as passenger yield doesn’t show any sign of improvement. The stock market, reacted negatively to SpiceJet’s announcement and as the company’s stock dropped by 0.87 percent.

Only time can tell if this move can work as a lifesaver for one of India’s biggest airline brand.

Related Posts

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026
Marketing

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

by Masaba Naqvi
January 15, 2026

The answer to 2026, according to Swiss Beauty, is neither louder campaigns nor faster launches, it is loyalty, measured quietly...

Government Nudge On Q-Comm: Eternal Denies Blinkit Business Model Change
Marketing

Government Nudge On Q-Comm: Eternal Denies Blinkit Business Model Change

by MM Desk
January 14, 2026

Quick-commerce platform Blinkit has removed its long-standing “10-minute delivery” branding following intervention by the Indian government’s Labour Ministry amid concerns...

Latest

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

January 15, 2026
Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay

Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay

January 15, 2026
Solitario Partners Warner Bros. Discovery To Launch Tom & Jerry & DC Universe Diamond Jewellery In India

Solitario Partners Warner Bros. Discovery To Launch Tom & Jerry & DC Universe Diamond Jewellery In India

January 15, 2026
Kunik Patel Joins Branch As Director & Head Of Sales- APAC

Kunik Patel Joins Branch As Director & Head Of Sales- APAC

January 15, 2026
Neural Arc’s Helium AI Appoints Sheetal Patole As Co-Founder

Neural Arc’s Helium AI Appoints Sheetal Patole As Co-Founder

January 15, 2026
VAMA.app Launches Vama TV, In-App Spiritual Micro-Drama Platform

VAMA.app Launches Vama TV, In-App Spiritual Micro-Drama Platform

January 15, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.