Social Panga has appointed Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. He joins the agency’s core leadership team and will work closely with co-founders Gaurav Arora and Himanshu Arora to expand its creative footprint and deepen its strategic impact.
In this new role, Siddiqui will lead the agency’s creative and strategic growth agenda, with a mandate to scale output and build brand focus across growth markets.
He brings over 15 years of experience across agencies and platforms including Dentsu Creative and Pepper Content, where he launched the full-service outfit Pepper Creative. His work spans sectors such as BFSI, FMCG, e-commerce, and automotive, with campaigns for brands including Flipkart, SBI Life, Tata Motors, Mahindra, Starbucks, Apple, Knorr, Gillette, ICICI Lombard, Monster, Pepsodent, My11Circle, Godrej, CNN, Radio Mirchi, and Warner Bros.
Before joining Social Panga, Siddiqui was Global Creative Head at Pepper Content. Prior to that, he spent over 14 years at Dentsu in creative, strategic, and business growth roles. He has served on juries at leading advertising forums and is known for fostering a culture of curiosity-led creativity and team mentorship.
Himanshu Arora, Co-Founder, Social Panga,“Sahil joins us at a time when we’re entering our next phase of evolution where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behavior, makes him a vital addition to our leadership. We’re excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-Founder, Social Panga,“What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga, “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
