Skechers has signed cricketer Jasprit Bumrah as brand ambassador. The India National Team and Mumbai Indians bowler now competes in Skechers Cricket footwear and will appear in Skechers marketing campaigns supporting the brand’s performance and lifestyle collections.
Bumrah joins a Skechers roster that includes cricket stars Ishan Kishan and Yastika Bhatia, who have been competing in the brand’s innovative footwear for the past year. Skechers also established itself in the cricket world by signing on as the official kit sponsor of the Mumbai Indians.
“I joined the Skechers family as they are known for blending comfort with cutting-edge innovation,” said Jasprit Bumrah. “Their wide range of offerings make it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life,” he added.
Rahul Vira, CEO of Skechers South Asia said, “Jasprit Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers’ commitment to innovation and performance. Having him as part of the Skechers family adds to our stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. The Skechers Team of athletes illustrate how the signature Comfort That Performs of Skechers Cricket footwear can help anyone’s game no matter what level you play. We’re excited to further elevate our journey in cricket and continue shaping the future of sports culture in India.”
