Sidharth Parashar, the former Chief Investment Officer at Mindshare APAC, has now ventured into entrepreneurship with the launch of Nestassured Realty, a real estate consulting firm.
In his tenure with GroupM previously, Parashar served as President – Investments and Pricing India from November 2019 to November 2022. In this role he was responsible for leading pricing and investments for GroupM and member GroupM ExCo. Before this, he was the National Head of Pricing and Investments and a member of GroupM ManCom from 2014 to 2019.
Priorly, he was associated with Wavemaker (Maxus India) as Head of Trading for a decade. He was Trading Lead on LG Electronics from 2004 to 2005, North Trading Head from 2005 to 2009, and Agency Trading Head from 2009 to 2014.
Before that, Parashar was the Head of Buying for Optimum Media Solutions (Mudra) from 2003 to 2004.
He also worked as Media Supervisor for Madison Communications from 2000 to 2003. Before this, he was the Media Planner for Universal McCann from 1998 to 2000.
As per the company, Nestassured Realty, a boutique set-up based in Gurgaon, collaborates with best-in-class real estate developers and specialises in creating bespoke solutions for buying, selling and leasing needs of their clients.
Parashar ventures into this partnership with Aveen Dhall, who has extensive experience in broadcast sales and real estate sector.
The founders of Nestassured Realty outlined their vision by stating, “Our top priority is to maximize client investment returns and simplify their journey through the complexities of real estate investment. We aim to deliver predictive, profitable, and resilient strategies that mitigate risks, even in downturns.”
They stated, “Our focus also includes redefining client engagement beyond traditional CRM systems through Collaborative Client Virtual Workspaces and Tailored Client Insight tools. These initiatives will enhance operational efficiency, client satisfaction, competitive advantage and foster organisational transparency. Our investment in innovative solutions is a step towards transforming industry standards and delivering tangible impact.”
