Neutrogena® has launched its latest digital campaign featuring its new brand ambassador and Bollywood actor, Shraddha Kapoor. The new Hydro Boost campaign brings to life its science-backed skincare portfolio in a fun and engaging manner underscoring Neutrogena®’s promise of beauty with no compromise.
In the new campaign conceptualised by BBDO India and the DDB Mudra Group, Shraddha Kapoor shares her ‘Juicy secrets’ in a playful rapid-fire revealing the secret behind her juicy skin. Shraddha gives a peek of ‘What’s always in her bag?’, her ‘pet peeves’ and her ‘hydration secrets’… any guesses? It’s Hydro Boost Water Gel.
Neutrogena’s new campaign highlights Hydro Boost range, including the Water Gel. The campaign emphasises Hydro Boost’s ability to enhance skincare routines with a weightless formula.
Commenting on the new campaign, Manoj Gadgil, Business Unit Head, Essential and Skin Health & beauty and VP Marketing, Kenvue said, “At Neutrogena®, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day.”
Speaking about her association with Neutrogena® and the new campaign, Shraddha Kapoor shared, “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena®️ stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can wear it!”
