Nutrela, a brand of soya nuggets, has appointed Bollywood actress Shilpa Shetty as its new brand ambassador. With this, the brand is set to roll out an array of campaigns, recipes, and engaging content across platforms such as digital, print, television, online and outdoor media.
As per the brand, Shetty, an actress, entrepreneur, fitness icon and an advocate for balanced living embodies Nutrela’s core values of health and nutrition. The collaboration highlights Nutrela’s versatility, showcasing its range of dishes as the ideal choice for Nutritious Lifestyle. The brand demonstrates that healthy eating can be both simple and tasty.
Nutrela Soya is an excellent source of protein, containing an impressive 52% protein- making it a vegetarian solution to combat the rising protein deficiency in the country. Nutrela’s protein-packed offerings support an active and healthy lifestyle, contributing to muscle development and overall wellness. This makes Nutrela a critical part of a balanced diet, especially in vegetarian households, where meeting daily protein requirements can often be challenging, the brand stated.
The product can be incorporated into a wide variety of dishes- both sweet and savoury- making it an ideal ingredient for anyone looking to create quick, nutritious meals. Nutrela Soya Chunks, for example, can be used to prepare a range of dishes such as Soya Chunks Stir Fry, Soya Tikka, Soya Biryani, and even Soya Pulao for savoury delights. For those with a sweet tooth, Nutrela can also be used in Soya Pudding or Soya Parfait, offering a nutritious twist to traditional desserts.
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Commenting on her partnership with Nutrela, Shetty said, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with brand’s commitment of promoting a nutritious lifestyle and making a positive impact on Indian households.”
Speaking about the association, Sanjeev Asthana, CEO, Patanjali Foods, said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shetty’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shetty’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”
