1. Sunfeast
Sunfeast Dark Fantasy turned heads with a high-impact OOH activation for its ‘1 Million Fantasies’ campaign, transforming a regular billboard into a live party experience. The installation came alive with a video of Shah Rukh Khan, followed by music, confetti, and crowds gathering to witness the spectacle. As part of the campaign, 40 consumers will get a chance to ‘Party with SRK,’ bringing the brand’s fantasy-led concept to life in an immersive, on-ground format.
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2. Garnier
Garnier Color Naturals has strengthened its association with Raveena Tandon while introducing Rasha Thadani in its latest campaign, bringing together a real-life mother-daughter duo to highlight trust and ease of at-home hair colouring. Blending the brand’s legacy with Raveena’s cross-generational appeal and Rasha’s fresh relatability, the campaign captures a simple, intimate moment between the two. The film shows Rasha seeking her mother’s reassurance after colouring her hair, with their natural chemistry reinforcing how trust, shared experiences, and validation shape everyday beauty choices.
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3. Škoda Auto India
Škoda Auto India, in partnership with BBH India, has launched ‘Easy To Love’, an integrated campaign for the new Škoda Kushaq. Drawing inspiration from the iconic Bollywood film Dilwale Dulhania Le Jayenge, the campaign blends nostalgia and humour to position the SUV as instantly lovable and aspirational. Set in urban scenarios, the film sees characters transported into DDLJ-style mustard field sequences upon encountering the car, before snapping back to reality, highlighting the vehicle as the trigger behind these whimsical fantasies.
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4. Airbnb
Airbnb has launched a new campaign featuring actors Vijay Deverakonda and Rashmika Mandanna, using a narrative-led film to highlight evolving travel preferences among Indian consumers. Set in Koh Samui, the campaign captures the couple on a post-wedding getaway in a private villa booked via Airbnb. Moving away from destination-centric storytelling, the film focuses on intimate, everyday moments shared with their close circle. The voiceover adds an emotional layer, with lines reflecting familiarity, friendship, and companionship, reinforcing a shift towards more personal, experience-led travel.
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5. Pringles
Pringles has rolled out its first above-the-line (ATL) campaign in India with a digital film, marking a shift from its earlier BTL-focused approach to broader, storytelling-led visibility. Set inside a bus, the film plays on the iconic “pop” of the can and crunch of the crisps, turning a routine commute into a playful, shared experience, positioning the product as a trigger for spontaneous, collective moments rather than just snacking.
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6. Forest Essentials
Forest Essentials has launched its ‘Take Your Time’ campaign, placing time and ritual at the heart of its Ayurveda-led skincare philosophy. Moving away from efficiency-driven narratives, the campaign highlights slower, mindful beauty practices and reframes routines as meaningful rituals. Spanning films, retail, and in-store experiences, it also taps into the broader cultural conversation around time scarcity, focusing on moments of pause, shared experiences, and intentional self-care rather than product-led messaging.
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7. TechnoSport
TechnoSport has launched a new brand film built around the idea of ‘Real Movement’, timed with the ongoing Indian Premier League season. The campaign, following the brand’s recent identity refresh, will roll out across connected TV, digital platforms, and transit media as TechnoSport looks to scale its presence across channels. Anchored in the insight that most consumers stay active through everyday routines rather than structured workouts, the film expands the definition of fitness beyond the gym, positioning movement as an integral part of daily life.
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