Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend
What is the first thing your brain cooks up when you hear Asli Masale Sach Sach? ...
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Amazon Ads Rolls Out AI-powered Video Generator For Indian Advertisers
Amazon Ads has announced the expansion of its AI-powered Video Generator to advertisers in India, alongside ...
NPCI Empowers Citizens With Awareness Drive Against ‘Digital Arrest’ Fraud
As India accelerates towards a digital-first economy, the National Payments Corporation of India (NPCI) has taken ...
YouTube Launches Brand Pulse Report To Measure Full Brand Impact
YouTube has unveiled its Brand Pulse Report, a new tool designed to provide advertisers with a ...
Domino’s Rebranding: What Has Changed After 13 Years?
Domino’s Pizza has announced a sweeping rebrand that has transformed the way the iconic chain looks ...
Brands Can’t Survive Without Human Truths: Interbrand’s Ashish Mishra On India’s Branding Future
A decade ago, Indian branding was synonymous with advertising. The industry was dominated by campaigns, taglines, ...
When Rebranding Goes Too Far & Strips The Soul Of A Brand
Imagine if the Amul girl, the cheeky cartoon who has been trolling politicians and cricket stars ...
This Weeks Stories That Turn The Overlooked Into Moments Of Meaning & Human Connection
This week’s campaigns shared a powerful thread; they all turned the spotlight onto the unseen, the ...
Lacoste Turns Crocodile Into GOAT As Novak Djokovic Shines At US Open
Lacoste has pulled off one of its boldest logo makeovers yet, swapping out its iconic crocodile ...
Swan Energy Rebrands As Swan Corp, Expands Into Manufacturing, Defence, Energy & Real Estate
Swan Energy Limited has officially rebranded as Swan Corp, adopting a new corporate identity to reflect ...
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