How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as ...
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Team Pumpkin Secures Estelar’s Marketing Mandate
Estelar, a beauty brand, has collaborated with Team Pumpkin. As part of the mandate win, Team ...
65% Of Consumers Urge Brands To Collaborate With Vernacular Influencers: iCubesWire
As many as 65% of consumers prefer brands to increase collaborations with regional language influencers, according ...
Ensuring Trust & Relevance In Influencer Content Remains A Pressing Challenge For Our Industry: Sahil Chopra
In a conversation with Marketing Mind, Sahil Chopra, CEO of iCubesWire, discussed the growing trust deficit ...
Millennial Achievers 2024: Marketing Mind Raises The Curtains From Its Much Awaited Categories
In its second season, Marketing Mind’s flagship awards gala- Millennial Achievers 2024 will have 18 distinct ...
With Glam & Bam Call Me Bae’s Marketing Makes Everyone Go “Damn!”
Prime Video India's 'Call Me Bae', led by Ananya Pandey, takes movie marketing to the next ...
One Source Bags Integrated Marketing Mandate Of Titan Capital-Backed Boba Bhai
Titan Capital-backed bubble tea brand ‘Boba Bhai’ has entrusted integrated marketing consultancy firm- One Source with ...
Legends League Cricket Appoints Buffalo Soldiers As Creative & Digital Marketing AOR
Integrated agency- Buffalo Soldiers has secured the creative and digital mandate of Legends League Cricket (LLC) ...
Zee Joins Forces With Curativity For ‘Winning Moments’ To Drive Innovation In Content Marketing
Aligning with its consumer centricity mantra and weaving in culturally resonant narratives and topical threads into ...
To Retain Meaningful Engagement In An Era Of Selective Content Consumption, Brands Must Navigate Influencer Fatigue Effectively: Ritesh Ujjwal
In a conversation with Marketing Mind, Ritesh Ujjwal, Co-founder of Kofluence, highlighted the platform's proprietary risk ...
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