Following a competitive multi-agency pitch, Buffalo Soldiers, one of India’s leading integrated agencies, has secured the creative and digital mandate for Legends League Cricket (LLC) 2024.
As part of the same, the agency will spearhead the league’s creative strategy, social media and influencer marketing for the upcoming season.
The collaboration comes at a time when LLC is set to continue its momentum by bringing legendary cricketers like Harbhajan Singh, Shikhar Dhawan, Dinesh Karthik, Suresh Raina, Irfan Pathan, Yusuf Pathan, Chris Gayle and Robin Uthappa from around the world back to the pitch of ‘Boss Logon Ka Game’ and that too in action, this year, with matches being played in four locations across India- Jodhpur, Surat, Jammu and Srinagar- September 20, onwards.
That being said, winning the mandate of LLC 2024, Buffalo Soldiers will manage the league’s social media presence, develop TV commercials, create engaging digital content and visuals, design impactful OOH (Out-of-Home) campaigns, and execute comprehensive digital media strategies to amplify the league’s reach and engagement with an ambition to deliver an ‘unforgettable experience’ to cricket enthusiasts.
Commenting on the development, Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers, said, “Sports is in our DNA, we are born out of sports. And cricket is in the DNA of every India. We are thrilled to collaborate with Legends League Cricket, a platform that unites cricket legends and fans in a unique way. Our goal is to create innovative, memorable campaigns that capture the essence of the game and resonate with fans globally. We’re ready to elevate the league’s brand to new heights.”
To this, Raman Raheja, CEO, Legends League Cricket, added, “Buffalo Soldiers ke boss log impressed us with their jalwa in their creative vision and deep understanding of digital trends. We believe they are the right partner to help us build a stronger, more dynamic connection with our audience. Their experience in handling large-scale campaigns makes them an ideal fit for Legends League Cricket.”
Furthermore, Prateek Dash, Group Head- Accounts, Buffalo Soldiers, also said, “Legends League Cricket offers us a canvas to push the boundaries of sports marketing, and we’re excited to deliver campaigns that not only engage but also create lasting impact in the world of cricket.”
