Independent marketing agency Scribbld has won the digital mandate for Brushers Co, an oral care brand founded by Gehna Dholakia. The mandate has been awarded directly and has been managed from the agency’s Mumbai headquarters.
As part of the partnership, Scribbld has been leading the brand’s go-to-market strategy across pre-launch, launch, and post-launch phases. The scope has included social media marketing, along with aligning performance marketing and awareness initiatives to introduce the product in the Indian market.
The agency has been responsible for building Brushers Co’s digital presence, focusing on positioning the product within the oral care category and driving awareness. The mandate has covered strategy and execution aimed at scaling the brand.
Speaking on the mandate, Kajol Bheda, Founder, Scribbld, said, “We’re thrilled to be the chosen agency for Brushers Co and to work closely with Gehna and the larger Goran Pharma team. It’s inspiring to see a brand bring such an innovative product to life, backed by real passion and meticulous development. We’re excited to take this vision forward and craft digital storytelling that does justice to the brand’s potential.”
Gehna Dholakia, Founder, Brushers Co, added, “Toothpaste isn’t something people think twice about, right? And that’s exactly what we want to change. I am super excited to work with Scribbld and build something on social media that people actually stop and notice.”
