Schneider Electric has reinforced its focus on India’s home electricals market with the launch of new products and a wide-reaching marketing effort aimed at homeowners, electricians, builders, and architects. With the residential segment expected to grow at over 10% CAGR, the company is betting on innovation and localization to capture a larger share of the market.
As part of this approach, the company has rolled out its new integrated marketing campaign, Bring Home the Smart. The campaign positions smart living as intuitive, efficient, and emotionally resonant, moving beyond functionality to highlight comfort and care.
According to Brand, Key product offerings include Miluz Zeta switches with an Air Quality Indicator (AQI), motion-sensing LED foot lamps for enhanced night safety, and the Wiser Smart Home Automation solution featuring GPS-enabled appliance control and energy management. Schneider Electric aims to combine ease of use with intelligent technology for Indian consumers.
Link to one of the Ad Films,
Mr. Rajat Abbi, Vice President Marketing, Greater India, Schneider Electric, said, “With our new ‘Bring Home the Smart’ campaign, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”
