Scarecrow M&C Saatchi has spiced up its FMCG clientele by winning the creative mandate of Gopal Snacks. The full-service creative duties of the brand will be handled by the agency’s Mumbai office.
Known to be the ‘fourth largest brand’ in the organised sector of ethnic savouries and world’s ‘largest gathiya manufacturer’ in terms of market share in India in FY23, and the parent company Gopal Namkeen currently has a strong market presence in states of Maharashtra, Saurashtra and MP.
Having embarked on a journey to satisfy Indian palates with Namkeen and Snacks, the brand had ‘quickly risen to prominence’ in the local Rajkot market and over time began offering a wide variety of products under the brand ‘Gopal’ including ethnic snacks, western snacks, snack pellets, fast moving consumer goods and other products such as packaged sweets across markets.
On the other hand, incepted as Scarecrow Communications 14 years back and entering into a partnership with M&C Saatchi in 2018, Scarecrow M&C Saatchi, over time has creatively managed over 150+ brands, representing a diverse range of businesses including Reliance Jewels, Viacom18’s Nickelodeon, Zee Zest, BJP, and Sony Sports Network amongst others.
Commenting on the account win, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said, “Gujarat is a goldmine of entrepreneurship and breeding ground for great brands. Success story of a visionary family with first generation & second generation entrepreneurs is fascinating as other such business families from Gujarat. At Scarecrow, we have worked for such great brands that emerged from Gujarat like Reliance, Wagh Bakri, Rasna, Varuna Pumps, Vasu Healthcare and more, and walked along on a growth journey with some. Gopal Snacks is one such brand – Not just Scarecrow but I am personally also looking forward to contribute in its growth journey. Fingers crossed.”
To this, Raj Hadvani, Wholetime Director and CEO, Gopal Snacks, added, “In the highly competitive and impulse buying snacking category, we believe that Gopal Snacks has the potential to cater every consumer across India and globe with our unique taste and quality. We are glad to have Scarecrow M&C Saatchi onboard as our strategic and creative partner. Their competency in understanding brand, contemporary strategising and storytelling makes them perfect growth partners.
