In a world where consumers are scrolling faster than they blink, only the quirkiest, cleverest, and most relatable ads survive the swipe test. And this week’s brand campaigns? They passed with flying colours- and a goat in the lead, no less!
From fintechs poking fun at reward gimmicks to homegrown brands celebrating kirana heroes and even Dadaji busting moves to explain loyalty points, this lineup is as unpredictable as it is unforgettable. Whether it’s through nostalgia, humour, satire, or straight-up storytelling, each campaign taps into the real feels of everyday life while sneaking in some smart product messaging on the side.
If you’ve been craving ad films that feel more like cultural moments than commercials, this roundup is for you. Now let’s dive into the week’s top 7 ad campaigns that made us smile, snicker, and maybe even do a double take.
CashKaro
CashKaro’s latest ad under the #CoinsVSCashback campaign cleverly uses satire to stand out, featuring a goat. Titled as “GoatSwami”, it shows a mock debate claiming to offer the best cashback. Drawing from the high-decibel style of Indian primetime news debates, the film uses a chaotic newsroom setup, loud anchors, and humorous interruptions to parody the noise around rewards programs. The spoof entertains but also subtly positions CashKaro’s direct cashback offering as a simpler, more genuine alternative to complicated rewards systems.
Capri Loans
The new campaign by Capri Loans ‘Tarraki Ke Haath’ takes a grounded, authentic approach by spotlighting everyday professionals, such as kirana shop owners, taxi drivers, dhaba owners, tailors, and carpenters who often go unnoticed despite being the backbone of the informal economy. By focusing on these unsung heroes, Capri Loans humanizes the concept of financial inclusion and reinforces its mission to support self-employed individuals and small businesses at the grassroots level. This choice of real-life professions gives the campaign emotional depth. The campaign was created by Rediffusion Brand Solutions.
Flipkart
Flipkart’s latest Plus campaign takes a lighthearted, relatable approach by featuring an elderly couple to spotlight the benefits of its loyalty programme. Set on a terrace, the film uses playful visuals like Dadaji skateboarding, paired with Dadiji’s practical breakdown of SuperCoin savings to drive home the message of value.
By combining humour with clear product messaging, the ad effectively positions “SuperCoins” as a smart, everyday savings tool, wrapped up with an upbeat dance and the tagline: ‘SuperCoins matlab Super Savings’. The campaign is conceptualised and executed by Boat House Media in collaboration with FCB Kinnect.
Snitch
Snitch’s new campaign, ‘Last Minute? Snitch It.’, taps into the fast-paced, spontaneous lifestyle of its audience,especially millennials and Gen Z, with a humorous and relatable twist. Featuring three short films, it portrays everyday scenarios such as surprise work meetings, impromptu travel plans, where quick outfit decisions are a must.
Each version highlights a different ‘Snitch Guy’ across age groups, reinforcing the brand’s promise of stylish, last-minute fashion solutions. The campaign smartly positions urgency not as stress, but as confidence and adaptability. It echoes Snitch’s identity as a go-to fashion choice for the modern, on-the-move consumer.
G-SHOCK
G-SHOCK’s latest campaign, ‘Rise Above the Shocks’, shifts the focus from physical toughness to inner resilience, spotlighting how today’s youth face pressure, setbacks, and expectations head-on. Featuring models like the DW-5000R, GA-2100, DW-5600, and GA-110, the campaign ties the brand’s iconic durability to a mindset that values authenticity, fearlessness, and self-expression. With its minimal street-style aesthetic and rugged design, G-SHOCK becomes more than a watch as it’s positioned as a symbol of a generation redefining strength on its own terms.
Parle
Parle Products’ new campaign, “Parle, Since 1929”, takes a nostalgic, slice-of-life approach to showcase how its confectionery has been quietly woven into everyday Indian moments across generations. Rather than focusing on overt product promotion, the film uses familiar scenes from childhood, school days, and family life to emphasize the brand’s long-standing presence and emotional connection with consumers. It’s a subtle yet effective reminder of how Parle sweets have remained a constant in Indian households for decades. The campaign was created by Liqvd Asia.
Asian Paints
Conceptualised by McCann Worldgroup, the ad presents a fun and playful scenario where Virat Kohli’s impeccably designed home faces a series of messes caused by a mischievous child. From juice to milkshakes, each spill becomes a test for Apcolite All Protek, which consistently repels stains with ease. The film cleverly balances humour and practicality, showcasing the product’s durability while capturing the everyday chaos of family life in a stylish, engaging way.
