Cheil X has announced leadership changes across its Delhi and Mumbai offices, appointing Ritesh Rao as Head of Operations for Mumbai and elevating Kanika as Head of the Delhi office, where she previously served as Vice President.
The appointments come amid recent business growth at the agency, following multiple new client wins and expanded mandates across markets, according to the company.
In his new role, Rao will be responsible for overseeing business growth and operations for Cheil X’s Mumbai office. He brings over two decades of experience across integrated marketing, brand strategy, and client leadership.
Prior to joining Cheil X, Rao was Chief Executive Officer at 26FIVE Global Lab. His earlier roles include senior leadership positions at Creativeland Asia, as well as stints at Isobar and Lowe Lintas, working across FMCG, media, automotive, technology, and consumer services brands.
Cheil X operates as a full-service agency offering brand strategy, creative, content, influencer marketing, e-commerce, and experience design services, supported by data and technology capabilities.
Ritesh Rao said, “Creativity is the heart of advertising, and creative transformation is about ensuring that the heart beats stronger across every department, platform, format, and consumer touchpoint. I’m excited to join Cheil X at a time when creativity, technology, and culture are converging faster than ever. The agency’s ambition and integrated thinking create a strong opportunity to build work that is both impactful and meaningful for the brands we partner with.”
Kanika said: “As India’s leading integrated marketing agency, Cheil’s biggest strength lies in our ability to deliver tech-first solutions across the entire marketing funnel—under one roof. From brand strategy and creative to commerce, experience, and performance, our integrated model enables seamless collaboration and end-to-end problem solving. This is increasingly critical for brands navigating complex business challenges in today’s fast-evolving market.”
