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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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The Minimalist’s Saptarshi Banik Joins Nihilent’s HyperCollective As Director- Brand & Business

MM Desk by MM Desk
August 23, 2024
in Advertising, People Spotting
A A
The Minimalist’s Saptarshi Banik Joins Nihilent’s HyperCollective As Director- Brand & Business

After being associated with The Minimalist as Business Head for a period of one year, between June 2023 and May 2024, Saptarshi Banik has now joined HyperCollective– a division of Nihilent as its new Director- Brand and Business.

Nihilent is led by KV Sridhar aka Pops.

He announced the development on LinkedIn.

Before joining The Minimalist, he was associated with Salt Brand Solutions as Vice President from March 2022 to March 2023.

Prior to that, he served as Associate Vice President at Publicis Groupe from June 2019 to February 2022 and as Client Servicing Director at Ogilvy India from February 2019 to July 2019.

Earlier on, he worked in a similar capacity at J Walter Thompson Worldwide for a period of three years, starting March 2016.

For about two years, starting March 2014, he worked with McCann Worldgroup as Brand Leader.

In his earlier stint with Publicis Groupe, he served the role of Group Account Manager for close to three-and-a-half years, starting November 2010.

Previously, he also worked with Leo Burnett as Brand Associate from January 2009 to February 2010.

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